Initiating communication with your customers is a proven way to encourage their loyalty and continued business. While direct mail is an effective marketing strategy, e-mail can be equally effective if used correctly. Creating a professional, polished eNewsletter is a good way to keep your clients in the know.

There are a number of things that should always be included in your e-newsletter format. To make it easy for you, we've provided a sample, definition, and a template - all ready for you to fill in!

Take a look at the example below, and click on the red links to the left for more information on each section. When you are done, click the "My eNewsletter" button at either the top or bottom of this page to begin writing. Please read all directions. Have fun!

Subject Line

Help For The Host From Patty's Party Shoppe

Johnson Box Your Website Link Date Your eNewsletter Friendly Introduction

********************************** Swim Into Summer With Great Deals From Patty's Party Shoppe. myWebsite@WebNow.com June 2000 Issue ********************************** Dear Mr. Smith, As one of our favorite customers, we wanted to let you know all the news from Patty's Party Shoppe. We've got tips for party planning, money-saving ideas, and all the essentials you need to stay in your budget.

e-Newsletter Topics

---------------------------------------- IN THIS ISSUE: 1. Stock Up For Independence Day 2. Now Available - Party Hats For Every Occasion 3. Plan Ahead To Save Time And Money 4. Tips For Hosting A Perfect, Hassle-Free Event ----------------------------------

Section Titles Paragraph Web Site Link

1. STOCK UP FOR INDEPENDENCE DAY The 4th of July is coming up fast, and you're hosting…it's not too early to get ready. Find colorful, disposable serving ware, napkins, plates, fun party-favors and more. Check out our Website at: myWebsite@WebNow.com.

2. NOW AVAILABLE - PARTY HATS FOR EVERY OCCASION Birthday bonnets, Uncle Sam top hats, Easter, Halloween, or any other theme that you can think of - we've got it for you. Patty's Party Shoppe has hundreds of different styles, available in bulk or single orders. 3. PLAN AHEAD TO SAVE TIME AND MONEY Stock up now for that gathering that you are planning…even if it's not for a few months. If you buy now, we'll give you 30% off of your entire order. Hurry, this offer expires soon. 4. TIPS FOR HOSTING A PERFECT, HASSLE-FREE EVENT Despite what you may think, throwing the perfect party is not as easy as it may seem for even the most seasoned hosts. Here are a few ideas to help that event go off without a hitch.

Highlighted Extra Message About Your Business

********************************** Patty's Party Shoppe offers a 100% Money-back guarantee! ********************************** Patty's Party Shoppe serves nearly 1 million satisfied customers nationwide. Founded in North Carolina in 1979, we have only recently taken to the Web as a way to effectively reach our customers. To learn more about us, or to share your ideas and comments with us, visit our website at my Website@WebNow.com, email us at myWebsite@WebNow.com, or call us at 1-800-123-1234.

Unsubscribe Notice Copyright

PRIVACY AND UNSUBSCRIBE NOTICE Patty's Party Shoppe respects your right to online privacy and will never sell your email address to a third party. Should you choose not to receive our newsletter, just email us at my.email@myWebsite@WebNow.com. Copyright (c) Patty's Party Shoppe 2000.