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Working the Web


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Pop Quiz - Small-Business Internet Marketing

Take this fun quiz to rate yourself on how ready you are to put your business online!

1.   How many small businesses were transacting online in 1999?
    2.8 Million
    1.8 Million
    17 Million
2.   What is the number-one reason small businesses give for
      not conducting transactions on the Web?
    Too costly
    The Internet is not suited for their type of business
    Security concerns
3.   What can you get for free?
    Graphics
    My own Web site
    Nothing in this world is free
    1 & 2
4.   What can you do for free to draw attention to your business online?
    Register your site with search engines
    Include your Web address on all you printed materials
    Nothing in this world is free
    Send broadcast E-mail to your existing customer base
    1,2 & 4
5.   How important is it for your business to accept credit cards
      if you are conducting E-commerce?
    It makes no difference. If customers want to make a
          purchase, they will find a way.
    Very. You stand to gain up to 60% more business if you do
    Somewhat. It speeds up the transaction
6.   What is a Web site domain name?
    What a spider calls its web
    A name used to locate an organization or other entity on
          the Internet
    The Internet provider you choose to work with
    2 & 3
7.   What do today's customers want that the Internet enables
      businesses to provide?
    Cheaper products and services
    Instant gratification - immediate purchasing, shipping and
          customer service
    A terrific return policy
Topics:
Why Should I Put My Business on the Web? small arrow
How Do I Get Started? small arrow
What Do I Put on My Web Page? small arrow
Content and Design For The Internet small arrow
To eCommerce or Not to eCommerce small arrow
Outshine Your Competition With Great Customer Service small arrow
How Will Potential Customers Know My Web Site Exists? small arrow
Pop Quiz - Small Business Internet Marketing? small arrow

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