Pop Quiz - Small-Business Internet Marketing Take this fun quiz to rate yourself on how ready you are to put your business online! 1. How many small businesses were transacting online in 1999? 2.8 Million 1.8 Million 17 Million 2. What is the number-one reason small businesses give for not conducting transactions on the Web? Too costly The Internet is not suited for their type of business Security concerns 3. What can you get for free? Graphics My own Web site Nothing in this world is free 1 & 2 4. What can you do for free to draw attention to your business online? Register your site with search engines Include your Web address on all you printed materials Nothing in this world is free Send broadcast E-mail to your existing customer base 1,2 & 4 5. How important is it for your business to accept credit cards if you are conducting E-commerce? It makes no difference. If customers want to make a purchase, they will find a way. Very. You stand to gain up to 60% more business if you do Somewhat. It speeds up the transaction 6. What is a Web site domain name? What a spider calls its web A name used to locate an organization or other entity on the Internet The Internet provider you choose to work with 2 & 3 7. What do today's customers want that the Internet enables businesses to provide? Cheaper products and services Instant gratification - immediate purchasing, shipping and customer service A terrific return policy Topics: Why Should I Put My Business on the Web? How Do I Get Started? What Do I Put on My Web Page? Content and Design For The Internet To eCommerce or Not to eCommerce Outshine Your Competition With Great Customer Service How Will Potential Customers Know My Web Site Exists? Pop Quiz - Small Business Internet Marketing?