Privacy & Security

Privacy Policy

DFS is the reseller division of Deluxe Small Business Sales, Inc. DFS offers private label business products at wholesale prices for resale by qualified dealers. DFS maintains a firm commitment to your privacy. In that effort, we respect and protect the privacy of those who use our Web site, products, and services. Simply stated, DFS does not share customer data across business units, market channels or with nonaffiliated third parties for marketing purposes.

This Privacy Policy applies to all customer-identifiable information we obtain when a dealer visits our Web site. We have a long history of recognizing and protecting the privacy of our dealers' information. We strive to protect your privacy and utilize technology that gives you the safest and most powerful online experience available. We want to assure you that when we ask for customer information, our goal is to improve our dealer relationships.

Guiding Principles of Privacy

Accuracy: A commitment to use reasonable procedures to ensure that information collected, used, and exchanged will be accurate and complete.
Security: A commitment to use appropriate security measures for protecting information from unauthorized access, use, and disclosure.
Compliance: A commitment to collect, use, and exchange data in accordance with applicable laws, and contractual obligations.
Confidentiality: A commitment to collect, use, and exchange information in accordance with appropriate confidentiality standards.
Privacy: A commitment to self-regulation in recognition of expectations of privacy, our policy, and in accordance with leading industry standards.
Responsiveness: A commitment to respond to privacy-related inquiries in a timely and accurate manner. Employee Education: A commitment to educate employees regarding information practices and the proper handling and use of information.
Self-Auditing: A commitment to periodic auditing of internal activities to ensure adherence to established information practices, policies, and procedures.

The following statements will help you understand how we collect, use, and safeguard the information you provide through our Web site.

Personal Information You Choose to Provide

When you browse this Web site, you do so without revealing your identity. Personal information is not collected without your awareness. At times, we may request that you voluntarily supply personal information for purposes such as acquiring our products or services, requesting information or product samples registering on this website, or making purchases. If you elect to participate, we may require personally identifiable information, including your name, mailing address, phone number, bank information, credit card information or email address. When you submit personal information to us, you understand and agree that we may access, store, and use your personal information. Information you provide will be protected according to our strict standards of security and confidentiality.

How Collected Information is Used

We are committed to protecting your private information. We use the information collected about you to process orders and to provide a more personalized ordering experience. We may also use your information to communicate with you about products, services, and future promotions.

If you do not want to receive correspondence from us, you may opt out as described below.

Security of Information

Security measures are in place on this Web site to protect against the loss, misuse, and alteration of the information under our control. We offer industry-standard security measures available through your Web browser. When you are on this Web site, the information you provide is encrypted and scrambled en route and decoded once it reaches us. Please remember that e-mail, which is different from the encrypted sessions above, is not secure. Therefore, we ask that you do not send confidential information such as social security or account numbers to us via an unsecured e-mail message. Send confidential information to us via U.S. mail or phone.

We take steps to require that our vendors, consultants, suppliers, and contractors observe our Privacy Policy with respect to security and the collection, use, and exchange of our customers' information. They are expected to abide by the Privacy Policy when conducting work for us.

Cookie Definition and Use

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, and to improve marketing, analytics, and/or site functionality.

We also use cookies and similar technologies to analyze trends, administer the website, track users’ movements around the Web site, and to gather demographic information about our visitors to our site. A cookie is a small data text file that our server sends to your computer and that your computer sends back to us each time you visit our Web site. Most Internet browsers automatically accept cookies. However, you can disable and/or delete cookies by controlling your browser settings. If you do disable cookies, our Web site will not recognize you and you may not have access to all portions of the Web site.

Choice to Opt Out

We provide you with the opportunity to opt out of 1) receiving unsolicited marketing mail as a result of your transaction with us or 2) authorizing us to share your personal information with unaffiliated third parties and other organizations. Please see “Contacting DFS” below for contact information.


We are committed to ensuring that the information we obtain and use about our customers is accurate. You can help us maintain accurate records by informing us of changes or modifications to your personal information using one of the methods listed under “Contacting DFS”. Our service representatives are trained to answer questions about and give you reasonable access to your personal information in our database.

Target Audience

This web site is intended for U.S. residents only.

This Web site and its related services are directed at adults and businesses. We do not knowingly collect or use information provided from children under the age of 13. If we become aware of any collection of personal information from children, we will delete it immediately.

Other Web Sites Linked to the DFS Web Site

We are not responsible for the content or information practices employed by other Web sites that are linked to or from this Web site. In most cases, other web sites are provided solely as pointers to information on topics that may be useful to the users of this Web site.


Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the confidentiality of information. These reviews are conducted by internal staff, internal auditors who report directly to our parent company Board of Directors, external auditing and accounting firms, and government regulators. Included in these self-assessments and examinations are reviews of the controls and safeguards related to consumer privacy described in our Privacy Policy.

Your Acceptance of These Terms

By using this Web site you consent to our posted Privacy Policy. If you do not agree with this Privacy Policy, please do not use this Web site. We reserve the right, at our discretion, to change, modify, add, or remove portions of this policy at any time. Your continued use of this Web site following the posting of changes to these terms means that you accept these changes.

Privacy Policy Changes

We may change our privacy policy at any time. Any changes to the privacy and security policy will be posted on this Web site so that you are aware of the information we collect, how we use it, as well as the latest update on how we maintain the secure portions of our Web site.

About Registration

DFS provides registration as a service to you, our customer. You choose whether or not to take advantage of it.

If you register with us, we store your information in an effort to make your ordering experience faster and easier. After registering, you simply identify yourself with the user name and password that you have selected. Further, our "auto-login" service allows you to automatically access your purchase history and order status without having to re-key your user name and password.

Here is what we store for you and why:

On the registration form, you may choose to receive various communications from us. If at any time, you would like to discontinue communications (e-mails, phone calls, faxes, newsletters or advertising from our partners), you may let us know on the registration form.

About Surveys and Contests

On occasion, DFS may conduct a survey or offer a contest. It will always be your decision whether or not to participate. We use the information gathered through these methods to help us develop new and improved products and market them to you. In addition, the information may help us tailor your experience on our site, showing products and services that would be helpful to your business.

Contacting DFS
Correct/Update/Access/Opt Out
Attn: Customer Service
500 Main Street, Groton, MA 01471
Phone 800.225.9528
Fax 800.876.6337

If you have questions regarding this Privacy Policy or this Web site, please contact us at:

Attn: Corporate Communications
3680 Victoria Street N.
Shoreview, MN 55126